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| | Principles
 | Practice
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| Ownership | Clients own their own domain and license their site. |
| Domain Name | We do not register (cyber-squat) domains after giving advice. We do not register in our name. |
| Copyright | Full payment for the site is for the license to use it. Full transfer of copyright requires a formal transfer, as is industry standard. |
| Quality | "Sites of exceptional design, build quality, content and speed" |
| Standards | All sites where possible are designed to, and meet the highest web standards for html, xhtml or xml and can be verified. |
| Compatible | Our sites can be viewed by 100s of combinations of Browser type, settings, screen sizes and resolutions. |
| Reliable | All our sites are fully tested to ensure that within design limits they are free from bugs, glitches or errors. |
| Price | No hidden extras, all prices agreed up front and are not exceeded. |
| Affiliation | We are not affiliated to any of our suppliers. |
| Design | Design process agreed with you at all stages. |
| Professional | Clear, consistent design throughout the site in keeping with your company image. |
| Staged design | Goals and aims, responsibilities and stages are agreed early, so you get the site you want, and when you want it. |
| Fast | In business speed is king and no more so that on the net. We pride ourselves in writing highly efficient code that ensures unbeatable download times. Where web sites are built without agreed code optimisation this will be stated. |
| Ergonomic | Our sites are designed and fully tested for usability. We pride ourselves in providing intuitive navigation that draws visitors into the site rather than discouraging or losing them. |
| Customer service | "To serve our customers how we would wish to be served ourselves" |
| Contact | There is always someone available to discuss your site and requirements with. All e-mails and phone messages are responded to within one working day. |
| Confidentiality | We will not pass on client details to any third party unless required by the development of your site, e.g. domain registration. |
| Skills | We provide an honest appraisal of our technical abilities and only accept commissions compatible with our skills. |
| Ethical sites | No work will be done on sites that could cause offense or be regarded as unethical. |
| Webmastership | All contracted maintenance or updates will be completed on schedule and a confirmation and quality report made. |
| Errors | If errors are found in either spellings, punctuation, grammar or the HTML code then this is corrected immediatly at our expense. |
| Liability | Every effort is made to meet agreed deadlines and ensure sites are error free and function as intended in the major Web browsers. However, we do not accept responsibility for losses incurred as a result of site or service failures. iMakeWebSites shall not be liable for any costs, claims, damages or expenses arising out of its negligence or its breach of contract or statutory duty calculated by reference to the Customer's loss of profits or income or production or by reference to the accrual of any such costs, claims, damages or expenses on a time basis. iMakeWebSites shall not be liable to the Customer for any costs, claims, damages or expenses arising as a result of its negligence or for its breach of contract or statutory duty calculated by reference to any loss of anticipated savings or profits whatsoever or for the corruption or destruction of data. |
| Consultancy | Phone consultations will take place within 48 hours of request. |